Startup Professionals Musings: Startup Opportunity: Web 3.0

Thought this was an interesting take on the evolution we are experiencing in online communication.

Startup Professionals Musings: Startup Opportunity: Web 3.0

GAIN MEDIA EXPOSURE FOR YOUR MLM BUSINESS

I found this fascinating quote today:

You know that old saying, there’s no such thing as bad press? Well you don’t have to resort to bad press to get some media exposure. Here are a few great ways to gain media exposure for your business and keep everyone happy.

#1 Support a local cause. Ideally, you’ll choose a cause that relates to your business. For example if you have a business selling pet products then supporting the local humane society and sponsoring their events will gain tremendous local media exposure for you and your business.

#2 Publish. Content, whether it is a book, a case study, a special report or any kind of how to guide or course, is a great way to gain exposure for your business. You can publish press releases online and for your local media to promote the content.

#3 Interview or be interviewed. Interviewing an expert, or being interviewed, is a great way to garner more attention for your business and your expert knowledge. If you’re interviewing an expert in your industry, issue a press release and send out announcements so people know how to access the interview.

#4 Host an event. Workshops, seminars, and other events generate interest. Issue a press release announcing the event and issue a press release once it’s completed. Let reader’s know what they have to gain from attending and give journalists the vital statistics like how many attended and the topic of the seminar or purpose for the event.

Internet Business Blog Online Business Blog, May 2009

You should read the whole article.

FREE PUBLICITY FOR YOUR MLM BUSINESS

Extend Your Reach for Free

In tough economic times, it would be great to have more people know about you and your business without spending an arm and a leg. I'm all for that, having spent a small fortune in the past, and not really seeing much return on investment. I'm always on the lookout for ways to get the word out about my business. Here are a few ideas that may help you.

Check in your area to see if there are free magazines that feature articles written by local business people. If you are in a Chamber, they usually feature short articles about their members. Contact the editor and see what they are looking for, and then put together a short article that will educate the reader.

If you are marketing a health product, how about writing a short article on the merit of eating healthy food, or ways people can add fruits and veggies to their diet? Your primary company probably has provided you with lots of reference material you can draw on to write your article. If your product is an air purifier, what about informing people about the value of cleaner air in their home? If you are working with a travel company, can you give people tips on ways to get travel bargains? You are producing your own infomercial, or advertorial. It should educate, and then end with a very short blurb about you and your credentials.

Before you create this article or other advertising materials, educate yourself. Read all you can, especially from the publication you want to write for, looking at the style and content of articles they include. Keep an open mind for promotion ideas. Look also at ezines and fliers sent to you. If you feature people and events in your area on your webpage or blog, be sure to let them know. They may be inclined to reciprocate.

Use testimonials from your customers. Ask permission to publish them on your webpage, or in your blog. When people are happy about your service and products, let them advertise them for you.

Make sure you keep track of all the ways you are getting the word out about you and your products or services. When you know what is getting results, you can make sure you repeat that effort. And when you have something published, be sure you keep clippings and put them in a book to show potential customers.

Joint Marketing

Innovative Way to Market Your Business

Have you thought about the idea of Add Swapping? I just heard about this recently and thought it was a great idea to pass on.

In short, you are networking with someone who you feel brings value to the market place. You know the kind of person I mean: they aren't just trying to sell you something, but are trying to help you increase your business, and even give you referrals from time to time (what a great idea!).

One way you can help them reach more possible clients or customers is to agree to put an ad for them on your website, or include information they have produced in your blog, or links in your blog or website to their site, or something they have written, or an event they are sponsoring.

Of course, you would like to do this with reciprocation, but I say, just do it. Call in your markers later. After all, what have you got to lose, and you can make our business environment better by focusing on what you can do for them, rather than what you are going to get.

So for my first inclusion here in my blog. take a look at Jodie King, a former law enforcement officer who offers Women's Self Defense and Personal Training. Take a look at her website: http://www.wsdaegroup.com. Her mission is to educate and empower as many women and children as possible, because we all deserve to be physically and emotionly safe.