FREE PUBLICITY FOR YOUR MLM BUSINESS

Extend Your Reach for Free

In tough economic times, it would be great to have more people know about you and your business without spending an arm and a leg. I'm all for that, having spent a small fortune in the past, and not really seeing much return on investment. I'm always on the lookout for ways to get the word out about my business. Here are a few ideas that may help you.

Check in your area to see if there are free magazines that feature articles written by local business people. If you are in a Chamber, they usually feature short articles about their members. Contact the editor and see what they are looking for, and then put together a short article that will educate the reader.

If you are marketing a health product, how about writing a short article on the merit of eating healthy food, or ways people can add fruits and veggies to their diet? Your primary company probably has provided you with lots of reference material you can draw on to write your article. If your product is an air purifier, what about informing people about the value of cleaner air in their home? If you are working with a travel company, can you give people tips on ways to get travel bargains? You are producing your own infomercial, or advertorial. It should educate, and then end with a very short blurb about you and your credentials.

Before you create this article or other advertising materials, educate yourself. Read all you can, especially from the publication you want to write for, looking at the style and content of articles they include. Keep an open mind for promotion ideas. Look also at ezines and fliers sent to you. If you feature people and events in your area on your webpage or blog, be sure to let them know. They may be inclined to reciprocate.

Use testimonials from your customers. Ask permission to publish them on your webpage, or in your blog. When people are happy about your service and products, let them advertise them for you.

Make sure you keep track of all the ways you are getting the word out about you and your products or services. When you know what is getting results, you can make sure you repeat that effort. And when you have something published, be sure you keep clippings and put them in a book to show potential customers.