Those of us with an MLM business must be mindful of how we use our time and resources. In order to assess what is cost effective, let's look at different ways we can market our business.
- Letters and Cards
- Personal Meetings
- Personal Websites
- Company Websites
- Company Business Meetings
- Company Sizzle Lines
- Webinars
- Using the Phone
- Social Networking
- Testimonials from Customers
- Home Presentations
I once heard a professional marketer say that we should surround our customer with information the way Custer was attacked at the Battle of the Little Big Horn, from all directions. In other words, we need to use all acceptable forms of marketing to keep in touch with our potential customers or future distributors. It may take at least 7 to 12 "touches" for someone to decide they are interested in our product or business, so to be effective, we must have multiple ways to keep ourselves in front of our customers.
In 1980 it cost $6 to send a business letter transcribed, typed and mailed by a secretary. Now you can use an online personalized card system http://www.mlmquicknotes.com/. It will keep track of your contacts, track what you have written to them, and print a high quality card, and stuff the envelope, stamp and mail it for less than a dollar, including postage. What a great and cost effective way to confirm appointments, thank contacts for meetings, thank customers and distributors for their business, and quickly and effectively remember customers, prospects, friends and families at holidays and birthdays.
We will go through the list in subsequent blogs to help you make more effective use of your time and money to market your MLM business.
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